About
Welcome to The Apple Museum, Europe’s largest tribute to the groundbreaking legacy of Apple Inc. Located at The Wall in Utrecht, the Netherlands, our museum celebrates the innovation, design, and people behind one of the world’s most influential technology companies.
As a non-profit ANBI Foundation, The Apple Museum exists to preserve and share this legacy with the public. We are here to stay, but to secure the museum’s future, care for the collection, and continue developing new exhibitions, we depend on income from visitors, supporters, donations, and partnerships.
“The Apple Museum is not just about products, but about the people, ideas, and creativity behind them.”
– Ed Bindels
The Making of The Apple Museum
Inspired by the journey of Ed Bindels — from selling his first Apple computer as a teenager to founding Amac, one of Europe’s largest Apple Premium Partners — The Apple Museum is built on the same passion for innovation, design, and quality that has defined Apple for decades. But this museum is about more than one person’s vision. It is the result of the dedication of more than 50 volunteers, including technicians, collectors, historians, and storytellers, all united by a shared desire to bring Apple’s history to life.
Together, we have carefully curated thousands of items, including a significant collection from the former Apple Museum in Westerbork, creating the foundation for a truly unique visitor experience. In our 2,000-square-metre museum in Utrecht, visitors can explore interactive exhibits, compelling stories, and a thoughtfully designed presentation that brings the world of Apple to life.
We created The Apple Museum for everyone — from dedicated Apple enthusiasts and curious newcomers to anyone inspired by creativity, innovation, and the people behind the products. As a non-profit ANBI Foundation, we are here to stay. To preserve the collection, care for the museum, and continue developing new experiences for future generations, we rely on income from visitors, supporters, donations, and partnerships.
The community behind the museum
A big thank you to all our volunteers and contributors. Their time, knowledge, craftsmanship, and dedication have helped turn this vision into a living museum. We also rely on their ongoing support in running the museum. If you would like to contribute, we would love to hear from you:
A big thanks to our sponsors
Our sponsors help preserve the collection and make new programs possible. Thank you for powering the experience. Interesting in partnering with us to bring new stories to life? Your contribution funds exhibitions, restoration and outreach.
Become a sponsor
