About

Welcome to The Apple Museum, the world’s largest museum devoted entirely to the groundbreaking legacy of Apple Inc. Located at The Wall in Utrecht, the Netherlands, the museum celebrates the innovation, design and people behind one of the world’s most influential technology companies.

The Apple Museum is operated by a non-profit foundation with Dutch ANBI status and exists to preserve this remarkable legacy and share it with the public. We are here to stay—but to safeguard the museum’s future, care for our collection and continue creating new exhibitions, we depend on ticket sales, donations, supporters and partnerships.

“The Apple Museum is not just about products, but about the people, ideas, and creativity behind them.”

– Ed Bindels

The Making of The Apple Museum

Inspired by the journey of Ed Bindels — from selling his first Apple computer as a teenager to founding Amac, one of Europe’s largest Apple Premium Partners — The Apple Museum is built on the same passion for innovation, design, and quality that has defined Apple for decades. But this museum is about more than one person’s vision. It is the result of the dedication of more than 50 volunteers, including technicians, collectors, historians, and storytellers, all united by a shared desire to bring Apple’s history to life.

Together, we have carefully curated thousands of items, including a significant collection from the former Apple Museum in Westerbork, creating the foundation for a truly unique visitor experience. In our 2,000-square-metre museum in Utrecht, visitors can explore interactive exhibits, compelling stories, and a thoughtfully designed presentation that brings the world of Apple to life.

We created The Apple Museum for everyone — from dedicated Apple enthusiasts and curious newcomers to anyone inspired by creativity, innovation, and the people behind the products. As a non-profit ANBI Foundation, we are here to stay. To preserve the collection, care for the museum, and continue developing new experiences for future generations, we rely on income from visitors, supporters, donations, and partnerships.

The community behind the museum

A big thank you to all our volunteers and contributors. Their time, knowledge, craftsmanship, and dedication have helped turn this vision into a living museum. We also rely on their ongoing support in running the museum. If you would like to contribute, we would love to hear from you:

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