What was planned as a one-day visit turned into a day and a half when Justine Ezarik, better known as iJustine, travelled to Utrecht especially to explore the Apple Museum — and filmed an enormous amount of material along the way.
TWO SPECIAL VISITORS
Since opening our doors, we have welcomed visitors from 50 countries. One of our most memorable guests so far has been American content creator Justine Ezarik.
Better known online as iJustine, she has shared her enthusiasm for Apple, technology and digital creativity with millions of people around the world. Over the years, her videos have followed countless Apple introductions and shown how new technology becomes part of everyday life.
Justine was joined by Geoff Keighley, one of the best-known figures in the international gaming industry. Keighley founded, hosts and produces The Game Awards. He also hosts Summer Game Fest in Los Angeles and hosts and produces gamescom Opening Night Live in Cologne.
Together, they travelled to Utrecht especially to experience the Apple Museum.
TOO MUCH TO DISCOVER IN ONE DAY
One full day had originally been reserved for the visit. With 2,000 square metres of exhibition space and a collection covering almost every chapter of Apple’s history, however, there proved to be far more to discover than expected.
The museum’s story begins long before the Macintosh, with Apple’s earliest computers and the people who built them. It then follows the company through the Apple II years, Lisa and Macintosh, desktop publishing, Apple’s turbulent Grey Period, the return of Steve Jobs and the development of products such as the iMac, iPod, iPhone, iPad, Apple Watch and Vision Pro.
After spending an entire day among the collection, Justine still had not seen enough. She enjoyed the experience so much that she decided to use the time she had left in the Netherlands to return to the museum. Her planned one-day visit therefore became a day and a half.
For everyone involved with the Apple Museum, that spontaneous decision was a wonderful compliment. It confirmed something we regularly hear from visitors: the museum is much larger, more detailed and more immersive than they expected.
AN ENORMOUS AMOUNT OF FOOTAGE
Throughout her visit, Justine filmed extensively. From iconic computers and rare objects to reconstructed rooms and working systems, she captured an enormous amount of material from across the museum.
The extra half-day gave her the opportunity to return to parts of the collection, discover more stories and record even more footage. With fifty years of Apple history spread across the museum, there was no shortage of subjects.
We are especially curious to see which machines, stories and moments will appear in her final post — and how the museum will look through the eyes of someone who has followed Apple and its products for so many years.
EXPERIENCING APPLE HISTORY
The Apple Museum is not intended to be a collection of computers standing silently behind glass. Wherever possible, our machines are restored and brought back to life, allowing visitors to experience the software, interfaces and ideas that changed personal computing.
This is also what makes every visit different. Behind the scenes, our volunteers continue to restore machines, improve displays and add new stories and objects to the exhibition. Even returning visitors will therefore find something they have not seen before.
Having two people who have introduced technology, gaming and digital culture to such large international audiences take so much time to explore the collection was a very special moment for the museum.
HER STORY IS COMING SOON
Justine’s post about the Apple Museum will be published soon. Considering the amount of footage she captured during her day and a half in Utrecht, we are very much looking forward to seeing the result.
As soon as it appears, we will share it through our website and social media channels.
More about iJustine on her social media channels:
YouTube iJustine
Instagram iJustine
TikTok iJustine
To be continued…
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