Five months after opening its doors, the Apple Museum in Utrecht has already welcomed visitors from 50 countries across six continents. Around 70 per cent of our visitors come from outside the Netherlands, turning the museum into an international destination for people interested in technology, design and innovation.

FROM UTRECHT TO THE WORLD

When the Apple Museum opened on 1 April 2026 — exactly fifty years after Apple was founded — we knew that the company’s history appealed to people all over the world. What we could not have predicted was how quickly those people would find their way to Utrecht.

In our first five months, we welcomed visitors from 50 countries across Europe, North America, South America, Asia, Africa and Oceania. Many travelled to Utrecht especially to experience the museum.

“We never dared to dream that people would travel from all over the world specifically to visit our museum,” says founder and chairman Ed Bindels. “Welcoming visitors from 50 countries in just five months confirms that the museum occupies a unique position. Nowhere else can you experience fifty years of Apple history on this scale and presented in this way.”

International interest began almost immediately. Shortly after opening, the museum was featured by Associated Press, Agence France-Presse, ZDF, 9to5Mac, MacRumors, Daring Fireball and many other international media outlets.

THE WORLD’S LARGEST APPLE MUSEUM

With more than 2,000 square metres of exhibition space, the Apple Museum is the largest museum in the world devoted entirely to Apple.

Our complete collection contains more than 10,000 Apple-related objects. Around ten per cent of these can be displayed at any one time, ranging from early circuit boards and rare computers to advertising, packaging, documentation and familiar products that became part of everyday life.

The museum route begins in a reconstruction of the famous garage associated with Steve Jobs and Steve Wozniak. From there, visitors travel through fifty years of Apple history: from the Apple-1 and Apple II to Lisa and Macintosh, and from the iMac, iPod and iPhone to Apple Watch and Vision Pro.

“MUCH BIGGER THAN EXPECTED”

The reaction we hear most often is that the museum is much larger and more impressive than visitors expected.

Many are surprised not only by the size of the collection, but also by the way the story is presented. Historical rooms, working computers, interactive installations and audiovisual presentations help bring different periods to life.

Visitors currently rate the museum an average of 4.9 out of 5 stars on Google. Reviews frequently mention the quality and scale of the collection, the enthusiasm of our volunteers and the amount of time there is to spend exploring.

Most visitors allow between one and a half and three hours for their visit. Many stay considerably longer.

MORE THAN A COLLECTION OF COMPUTERS

The Apple Museum is not simply about a succession of products. It tells a much broader story about the influence of technology on our lives.

Apple’s computers and devices played an important role in areas such as graphic design, desktop publishing, education, music, photography, video and mobile communication. By placing the products in their historical context, the museum shows how these developments changed the way people work, communicate and create.

“We do not only want to show visitors which products Apple made,” says Bindels. “We want them to understand the influence those innovations had on the way we work, communicate and create.”

Wherever possible, computers are restored and presented in working condition. This allows visitors to experience historic software and interfaces for themselves, rather than only viewing the machines behind glass.

BUILT BY MORE THAN FIFTY VOLUNTEERS

Almost six years of work went into creating the Apple Museum.

More than fifty volunteers helped collect, research and restore objects, construct the exhibition and bring the different stories together. Their work continues every week.

Behind the scenes, the depot is being reorganised, the collection database is being expanded and computers that have not operated for years are being carefully restored. Every machine brought back to life gives us another opportunity to make Apple’s history something visitors can actually experience.

ALWAYS SOMETHING NEW TO DISCOVER

Because only around ten per cent of the collection is on display at any one time, the museum can continue to change and grow. New [working] objects are regularly added, displays are improved and more computers are restored to working condition. This means that returning visitors will continue to discover new machines, new details and new stories.

We are not finished—and perhaps we never will be. The enthusiasm of our visitors motivates us to keep developing the museum and make it even better over the coming years.

Five months after opening, the Apple Museum is still only at the beginning of its own story.

A BIG THANK YOU

Above all, we want to thank everyone who has visited the Apple Museum during these first five months.

Your ratings, reviews, photographs, personal stories and enthusiasm are the greatest compliments we could have received. For the volunteers who spent almost six years building the museum—and who continue working on it every week—they mean an enormous amount.

Would you like to support us? One of the most valuable things you can do is help more people discover the museum. Tell a friend, share this story or post photographs and videos from your visit on social media. Don’t forget to tag us, so we can see and share them too.

Leaving a review on Google or Tripadvisor also makes a real difference.

Thank you for visiting the Apple Museum—and for helping us spread the word.

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